If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.

Enter the social media consultant. This professional can take your business into the world of social media and make it stand out. But what exactly can a social media consultant do for your business?

A social media consultant can build brand awareness.

You want people to know about your brand, right? Then you need to represent your brand effectively on social media and get people talking about it.

Don’t worry; it’s not as hard as it sounds because your social media consultant is already on the job. This professional makes it their mission to understand your brand and what is unique about your values, tone, and offerings.

Then, they use social media marketing to communicate those things to your target audience. As word spreads about your brand, more and more people talk about you with their networks and all of a sudden, people are coming to you when they need the products and services you offer.

A social media consultant builds relationships with your target audiences.

Social media is all about relationships. Kind of like running a small business, actually. You rely on strong relationships to keep your business going, and you need those same kind of relationships to happen online.

Cue the social media consultant. This professional is all about using the personal nature of social media to help people get to know your business. Whether sharing content that shows off your expertise, interacting with comments online, or showing off a lighter side with less serious posts, the social media consultant creates a way for customers to interact with you meaningfully online.

Why are these relationships important? Because they allow you to build trust with your target audiences. The more they interact with and trust you, the more likely they are to do business with you. Now that’s the kind of concrete results a business always likes to see from its marketing efforts.

A social media consultant will handle your social media content.

If it seems like social media consists just of posting a few witty sentences every week, you definitely need a social media consultant to help you. Content on social media is shorter than a blog post or even email, but it still requires the same careful crafting that goes into these other forms of communication.

A social media consultant will help you get on your content creation game. From developing a calendar of content to making sure you post frequently enough to ensuring the right mix of material and the right tone, this professional will keep your content game on point.

The right content is what will give people insight into your brand’s uniqueness and expertise. And it is, therefore, what will win you over those leads and customers you need. So let the social media consultant help you achieve the best possible content for your business.

A social media consultant is important in crafting a compelling social media presence. Here at Distinct Web Design, we offer the professional social media support you need to thrive online and win over the customers you need. Do not hesitate to reach out today.