WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost.
One feature that many people find appealing is the opportunity to build the site themselves. With preset themes and features available through plugins, it is possible for small businesses to create their own websites.
So why are there WordPress developers out there, and why would you consider hiring one? While creating a basic WordPress site is relatively easy, there are a number of situations that call for a little more expertise. Here are some of them.
Hire a WordPress developer when you need a customized site.
Your website is the most basic building block of your small business digital marketing efforts. If it looks like other websites in your industry, you aren’t likely to impress your website visitors.
Instead, you need to position yourself as unique, competent, and professional…and you can most easily do that when your website looks and acts differently from other sites in your industry.
As a result, you can choose cookie cutter WordPress themes and plugins to DIY your site. But, you might be better served by hiring a WordPress developer who can customize your site specifically for your business. Here are just a few ways your WordPress developer can do so:
- Create a custom theme
- Use coding to build in customized features
- Fully utilize the most reliable and effective plugins
- Provide technical insight and support
- And more
Hire a WordPress developer when you want to ensure security.
Security is important for every website. However, there are times when security and confidentiality is particularly vital.
For example, any time you handle customers’ sensitive payment, personal, or account information, you have to be sure that information is protected. There are few things that will damage your reputation faster than a security leak.
When you face the need to ensure security on your website, you may benefit from hiring a WordPress developer. This professional not just knows which plugins are secure and which have security leaks, but they can also design customized security features. As a result, you can lock down your site to potential hackers and preserve your customers’ sensitive information so you provide them with the highest quality service.
Hire a WordPress developer when you need to search engine optimize your site.
Creating a DIY WordPress site is relatively easy. Getting that site noticed online, however, can be difficult. With about 644 million websites online, you will need to put in the effort if you hope to get your site noticed by your target audiences.
One effective way to get that visibility is to use search engine optimization (SEO), that is, techniques to get your website closer to the top of search results. And using search engine optimization is not something you can do yourself. It requires expertise, research, and techniques from a professional.
When you choose the right WordPress developer, you get access to this search engine optimization expertise. Your developer can integrate SEO techniques into your web design, allowing your site to get a leg up on the competition from the very beginning.
Hire a WordPress developer to save yourself time.
Finally, you may want to hire a WordPress developer to save yourself valuable time. As a small business owner, you have a full schedule making your business incredible. Taking time away from these tasks in order to DIY your own WordPress website means potentially undermining the success of your business.
If you want to devote time to the things you are good at, and that allows your business to thrive, you may want to hire a WordPress developer. This professional can do the work to create an effective, customized website while you spend your time creating a great business to feature on that site.
A WordPress website may be a good step for your business. If you decide to take that step, or if you want to talk more about what type of website would work best for your business, do not hesitate to reach out to Distinct Web Design. As an experienced digital marketing agency, we can help you create the site you need to thrive online.
As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason.
However, when it comes to hiring a digital marketing agency to help you manage your online ad campaigns and presence, you might be surprised to learn that professional help can save you money.
How can a digital marketing agency save you critical marketing dollars (and even help you to make a profit)? Read on to find out.
A digital marketing agency can be cheaper than hiring employees.
Digital marketing is a specialized field that can be difficult to navigate on your own, especially since your and your employees’ time is probably just as limited as your marketing dollars.
However, hiring extra employees can be a costly proposition. You have salary and benefits to worry about, for example, plus all the costs of onboarding someone new into your company culture.
While hiring a digital marketing agency does require a financial investment, it is going to cost you less than hiring a full time employee to do the same work. And don’t worry: The professional guidance you receive will be every bit as good as having a full timer on staff, at least when you choose Distinct Web Design as your agency.
A digital marketing agency offers up-to-date expertise.
On that note, you may find yourself saving money with a digital marketing agency because of the high level of expertise they bring to your business. You could try to DIY your online ads yourself, set up your own Facebook ad campaign, or sign up for a Google AdWords campaign alone.
Unfortunately, without expert knowledge to guide you, it is likely that you will miss out on opportunities and strategies that could maximize the effectiveness of those campaigns. For example, do you know how to locate the keywords to use in your ads that are most relevant to your business?
A digital marketing agency like Distinct Web Design, however, has the experience and knowledge needed to make the most of your online ads. For example, Distinct is a Google Partner, with certification in running Google AdWords campaigns. You won’t find that kind of expertise, or get the subsequent conversions and visits from your online ads, by doing research during your lunch hour.
A digital marketing agency provides greater efficiency.
When it comes to digital marketing, efficiency can save (or make) you money. For example, knowing who your target audience is can help you develop targeted ads rather than using trial and error to identify the people most likely to benefit from your business. Similarly, being able to see and interpret your analytics from your ad campaigns or knowing how to conduct A/B testing for your Google AdWords campaigns can help you more quickly start using ads and techniques that draw people over to your website.
A digital marketing agency can help you achieve this level of efficiency because of the expertise mentioned above. For example, here at Distinct Web Design, we can offer you analytics reports, develop specific personas for your target audience, and use A/B testing effectively to ensure that you are always putting out the most profitable digital marketing efforts possible.
A digital marketing agency provides consistent support.
Finally, a digital marketing agency can save you money by offering immediate and consistent support for your digital marketing campaign.
For example, has your website ever crashed at midnight? Has an employee ever been out sick at a critical time of year? Have you ever been stuck trying to figure out why a certain ad refuses to show up on Facebook?
These problems take time to fix if you are doing it yourself. And that is time not being spent making your business a profit. If you have the help of a digital marketing agency, however, you enjoy consistent, prompt support that can get your problems solved faster. And that means that you get back to earning money more quickly than if you were trying to manage your digital marketing campaign yourself.
If you want to save yourself money (and even make money) over the long term, hiring a digital marketing agency is your best bet. Less expensive than hiring another employee, more efficient and experienced than trying to do it yourself, and with the ability to offer consistent and prompt support, these professionals can help you forge an effective and cost effective campaign. Check out Distinct Web Design for digital marketing services created specifically with small businesses in mind.
The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don’t be afraid to think outside the box. Here are a few holiday marketing ideas for small businesses that you might want to consider for your company’s holiday season.
Implement a 12 Days of Christmas Giveaway
We don’t recommend giving away a partridge in a pear tree but setting up a 12 days of Christmas giveaway can be a smart marketing idea for your small business.
This giveaway should check a number of boxes. First, you need to make sure you pick items your customers actually want, whether that be free products, sweet technology, or gift cards.
Second, you will want to make the terms of the giveaway clear. For example, do customers need to spend a certain amount? Buy certain items? Donate to a charitable cause? Preferably, this action will be something that benefits them and your business (by, for example, encouraging larger sales during the holiday season).
Third, make sure you have a clear system for announcing the winners of the giveaway. For example, when will you be telling the winners, and how will you be contacting them?
Get involved with a charitable cause.
If you have a charitable organization that is near and dear to your heart, this time of year is the best time to start supporting them. One marketing idea for your small business that can improve your sales and help your favorite charity is to make a donation to the charity every time someone makes a purchase from your business.
This strategy can include giving a percentage of all proceeds to the organization, giving a certain amount every time a sale exceeds a certain amount, or linking your donations to the purchase of relevant products. No matter which way you do it, supporting a charity can be a great incentive for customers to choose to buy from your small business. And it benefits a cause you love, too. Talk about a win-win.
Don’t forget about holiday deals.
One of the primary things shoppers look for during the holiday season are special deals. Whether these deals include free shipping, major discounts, or free gifts, adding incentives to encourage people to buy is one of the best holiday marketing ideas for your small business.
The particular deal you choose to offer your customers will depend on your specific business and circumstances. However, some ideas include the following:
- Offer free shipping on orders over a certain amount
- Offer a small gift (such a gift wrap) for purchases over a certain amount
- Provide discounts on popular items
Use your creativity to come up with holiday promotions that will catch your customers’ eyes. And watch as this holiday marketing idea for your small business earns you more sales throughout the season.
Encourage customers to create content for your business.
A fun holiday marketing idea for your small business might be to encourage customers to create content for your business. Starbucks used this technique to good effect by having customers create and submit drink cup designs.
While you may not have items that need a fresh design, you may have some aspect of your business that can benefit from customer interaction. For example, do you have a mascot that needs to be named? Do you want a refresh of your logo? Find something that can benefit from customer input, and turn it into a contest.
Offer a prize for the winner, and see how quickly your business receives attention for it’s creative marketing idea.
No matter what holiday marketing idea for small businesses you choose, you will want help getting it implemented and getting the word out about it. To that end, consider hiring digital marketing professionals, like Distinct Web Design. We can take your idea and help you turn it I to an effective way to benefit from the holiday season.
A Google AdWords campaign comes with many terms that you may find confusing. When you are asked about the CPC for your ad group, the keywords you want to include, and the quality score you hope to achieve, you may feel ready to back out of the whole endeavor.
That is why, first, you need an AdWords professional (like Distinct Web Design–did we mention that we are a Google Partner?) to help you successfully implement a campaign for your business. And second, you should probably learn a few basic Google AdWords terms. Here are some of the most common.
Ad extensions are extra pieces of information that show up in your Google AdWords ad. For example, you can choose to reveal your company’s address and telephone number.
For every campaign you run, you will develop a set of ad groups. These are the keywords, bids, and ads focused in a particular topic. For example, your florist shop might create an ad group about holiday bouquets, funeral bouquets, and celebration bouquets.
Calls to Action
Every Google AdWords ad should include a call to action (CTA). This is a clear, action-based direction to your reader (i.e. Buy Now, Click Here). It tells the reader of your ad exactly what they should do in response to your ad.
Click Through Rate (CTR)
The click-through rate (CTR) is the number of times someone clicks on your ad after reading it.
A conversion is an action that someone takes after reading your Google AdWords ad and clicking on it. For example, conversions can include completed purchases, email sign-ups, and the like.
The conversion rate is the number of conversions that occur as the result of people clicking through one of your Google AdWords ads.
Cost per Acquisition (CPA)
The CPA is the total amount of money you spend on an ad divided by the number of conversions yielded by that ad.
Cost per Click (CPC)
The CPC is the basis for payment for the Google AdWords ad. When you choose this method of payment, you pay a certain amount of money for every click through your ad receives.
The daily budget is the amount of money you are willing to pay every day. You can set a daily budget for every Google AdWords ad you have in your campaign.
Impressions refer to the number of times one of your Google AdWords ads is shown in the search results.
In a Google AdWords campaign, keywords are words and phrases that your target audience will be searching for that relate to your business. The keywords you choose will determine what searches include your ads.
The landing page is the web page that people land on when they click on your Google AdWords ad. This page should match the ad and be focused on the topic and keywords used in your ad.
Location targeting allows you to show your Google AdWords ads only to people within a specified geographic area. This feature can be especially useful to small businesses that may want to target local customers.
The quality score is a way of describing how useful your Google AdWords ad is to the people who see it. It is often used by Google to determine your ad rank and your cost per click.
If you want more clarity about Google AdWords, or help setting up a campaign, do not hesitate to reach out to Distinct Web Design. We have a certified Google AdWords expert on staff to help you create and implement an effective campaign for your small business.
The holidays are fast approaching and with them a unique opportunity to earn money for your small business. With consumers having spent at least $1 billion a day between November 1 and December 31 last year, we are pretty sure your small business can enjoy some big profits with the right planning. Here are a few tips for creating online ads that will really make the holidays worth celebrating.
Add holiday-focused keywords to your online ads.
Tell customers that you are ready for the holidays by adding holiday-themed keywords to your online ads. What does this mean? Talk about Christmas, holidays, Hanukkah, and related terms. If you can combine these terms with other eye-catching topics, like free shipping and gift wrap, you might be even more successful at getting potential customers to pay attention to what you have to offer.
If you want to make even more headway with the copy in your online ads, hire a digital marketing agency (like Distinct Web Design) to help you write material that will directly appeal to your target audience and use the language most likely to get their attention. We can help you research the terms your target audience will be looking for, and write copy that will make them eager to click through to your website.
Promote holiday sales through your online ads.
You do have holiday sales and promotions planned, right? Because if not, we recommend you come up with some quickly. People expect to find the holiday spirit reflected in the deals you offer. If you can make those deals stand out even more by adding unique elements, like a philanthropic twist, you can earn even more of their goodwill and attention (and their dollars).
Once you have your holiday deals in place, you need to promote them through your online ads. Are you offering free shipping on orders over a certain dollar amount? Are you sending a Christmas meal to a family in need for every hundred dollars spent with your business in December? Then make sure those promotions show up in your online ads. The only thing your customers will like better than finding the right things to buy is saving some money or changing some lives in the process.
Do not forget to give your online ads a holiday feel.
Deck your online ads with some virtual holly this year. It is a festive season, and people want to know that you are in the holiday spirit. Show, don’t just tell, them that you are ready to offer some seasonal sales by using festive holiday images on your online ads. For example, replace your standard Facebook ad images with seasonal pictures. Add a little bit of greenery to your product images. You can even use festive fonts to communicate the fact that your ads are relevant to the holiday shopping your target audience is trying to accomplish.
With the holiday season upon us, it is time to make your online ads as festive as the rest of the Internet. Consider hiring a digital marketing agency like Distinct to help you create the look and feel you need to profit from the upcoming holiday sales. When you use the right keywords, promote your holiday sales, and give your ads a holiday feel, you will be well on your way to enjoying the most profitable season of all.