Search engine optimization, otherwise known as SEO, is a digital marketing approach that uses the power of the search engines to improve your online visibility. The process involves using a number of strategies to get your website visible in the search results (preferably on the first couple pages of the search results).
When successful, SEO can improve the amount of traffic, leads, and conversions that your website enjoys. Sounds pretty profitable, doesn’t it? And the best part is that it costs very little to implement. When you sign up for a Magic Support Plan with Distinct Web Design, you enjoy full SEO support. Here is what we offer you.
Keyword Research and Implementation
Keywords are the search terms that people use to find sources of information online. As a business, you focus your web pages on these keywords in order to tell search engines what your website is about.
For example, people might search for “Handmade pasta, Greencastle, IN.” If your store specializes in handmade pasta in that area, you want to use that keyword in your SEO efforts because you want your store to show up in those search results.
When you receive full SEO support from Distinct, you enjoy our keyword research and implementation services. This means that we will work with you to identify the keywords that are most relevant to your business and to your target audience. Then, we will build these terms into your website, blogs, and landing pages. As search engines look over your site, they will be more likely to place your site in search results that are relevant to your customers, thereby improving your visibility in the search results.
Of course, your keywords have to go inside content. To that end, we will also help you develop incredible content that includes the right keywords and topics for your business. How do we do that? Here are just a few of the ways we can craft unique material for your site:
- Product Pages and Descriptions
- Blog Posts
- Landing Pages
- About Us Page
- Home Page
- Image Captions
- And more
Your website consists of more than just content and images. It also consists of metadata. This is material that helps to identify and describe your website and your individual web pages.
For example, title tags are the titles of web pages that show up in the search results. The descriptions of your website that appear underneath the title tags in the search results, captions, and even the URLs you choose for each web page can qualify as metadata.
Search engines take this data into consideration when deciding where to place your website in the search results. That is why we make sure to keep all of your metadata updated and filled with relevant keywords.
Analytics and Data
You need information to make good decisions about any part of digital marketing. SEO is no exception. You need to know how your keywords are performing, where your website visitors are coming from, how they are acting once they are on your website, and more.
With Distinct, we make sure to keep track of all your data. And we make sure that you understand that data and how it impacts your SEO efforts. With a clear picture, you can enjoy a more informed and successful campaign.
SEO can be a valuable part of your digital marketing efforts. Let us help you with full SEO support through our Magic Support Plans.
Blogging can be a profitable pursuit for small businesses. After all, any pursuit that has the potential to increase your leads by 67 percent is worth trying out. However, it might also feel a little strange. Will anyone actually care about what you have to say? The answer is a resounding “yes.” Here are just a few of the benefits of embracing blogging as part of your digital marketing strategy.
Blogging creates fresh content for SEO.
Search engine optimization, or SEO, is essentially the practice of getting search engines to notice your website and suggest it as a resource for people entering certain search terms. For example, if you are a jeweler in Lafayette, you want search engines to include your website in the search results for terms such as “Diamond jewelry, Lafayette, IN.”
Guess what catches the search engines’ “eye” (also known as crawlers)? Fresh content. When you update your website regularly with blogs about diamond jewelry, and the other products you offer, you show the search engines that your website is the place to go for updated and relevant information. And that makes the search engines far more eager to suggest your website to their users. Talk about a digital marketing win.
Blogging cultivates relationships with potential customers.
Who would you rather sell your products and services to? Someone who understands your business already or somebody who just walked in off the street? We are guessing the educated consumer, because they are more likely to already know that your business has what they need.
Blogging can help you get your leads to that educated and eager point. How? By giving them information about your business before they ever decide to reach out to your sales team.
Essentially, your blog can serve as a relationship builder for your digital marketing campaign. The more they read, the more potential customers learn about your business, and, if you are doing it right, the more they grow to enjoy your company.
Blogging encourages conversions.
The profit you are seeking from your company occurs when people convert. Whether they make a purchase, sign up for an email list, or take advantage of a special offer, conversions drive business (and make you money).
So what can help you convince more people to convert? You guessed it: Blogging. In fact, businesses that blog enjoy a 13 percent greater ROI than businesses that do not. That means that blogging makes your digital marketing efforts even more productive than they would have been without consistently fresh material.
How do you use your blog to drive conversions? Part of the secret is simply building those relationships with consumers. When they receive lots of great information from you, they are more likely to turn to you when they need your products and services.
Another part of blogging’s ability to drive conversions is the call to action. Every blog can encourage readers to take a concrete step to engage with your business. For example, direct them to a product you are discussing in your blog. Send them to your contact page, or ask them to register for your email list. You might be surprised at how many people will take you up on your offer.
Blogging establishes your business as a thought leader.
Finally, blogging is a great addition to your digital marketing strategy because it establishes your business as a thought leader in your field.
What does that mean? Essentially, by sharing your expertise consistently with your blog readers, you establish yourself as a business that is an expert in your field. That reputation will make readers feel much more confident about purchasing products and services from you. Because who doesn’t want to benefit from the expertise of industry leaders?
Blogging provides content for social media and other digital marketing efforts.
Finally, blogging can be good for your digital marketing endeavors because it provides content that you can use in those endeavors.
For example, social media is an effective way to inexpensively market your brand to large networks of potential customers. Instead of coming up with new content for every post, you can populate your social media platforms with your blog posts.
By combining your social media and blogging efforts, you multiply their effectiveness. You ensure that your fresh, relevant content is getting out to large networks of people who can spread it further, visit your site, and convert.
Blogging has a great deal of potential for your digital marketing campaign. By providing fresh content for SEO, cultivating relationships with potential customers, encouraging conversions, establishing your company as a thought leader, and providing content for your social media marketing campaign, blogging can improve your brand reputation, leads, and conversions.
If you are ready to add blogging to your website, let Distinct Web Design help. From design to content creation, we have the tools you need to enhance your digital marketing with incredible content.
WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost.
One feature that many people find appealing is the opportunity to build the site themselves. With preset themes and features available through plugins, it is possible for small businesses to create their own websites.
So why are there WordPress developers out there, and why would you consider hiring one? While creating a basic WordPress site is relatively easy, there are a number of situations that call for a little more expertise. Here are some of them.
Hire a WordPress developer when you need a customized site.
Your website is the most basic building block of your small business digital marketing efforts. If it looks like other websites in your industry, you aren’t likely to impress your website visitors.
Instead, you need to position yourself as unique, competent, and professional…and you can most easily do that when your website looks and acts differently from other sites in your industry.
As a result, you can choose cookie cutter WordPress themes and plugins to DIY your site. But, you might be better served by hiring a WordPress developer who can customize your site specifically for your business. Here are just a few ways your WordPress developer can do so:
- Create a custom theme
- Use coding to build in customized features
- Fully utilize the most reliable and effective plugins
- Provide technical insight and support
- And more
Hire a WordPress developer when you want to ensure security.
Security is important for every website. However, there are times when security and confidentiality is particularly vital.
For example, any time you handle customers’ sensitive payment, personal, or account information, you have to be sure that information is protected. There are few things that will damage your reputation faster than a security leak.
When you face the need to ensure security on your website, you may benefit from hiring a WordPress developer. This professional not just knows which plugins are secure and which have security leaks, but they can also design customized security features. As a result, you can lock down your site to potential hackers and preserve your customers’ sensitive information so you provide them with the highest quality service.
Hire a WordPress developer when you need to search engine optimize your site.
Creating a DIY WordPress site is relatively easy. Getting that site noticed online, however, can be difficult. With about 644 million websites online, you will need to put in the effort if you hope to get your site noticed by your target audiences.
One effective way to get that visibility is to use search engine optimization (SEO), that is, techniques to get your website closer to the top of search results. And using search engine optimization is not something you can do yourself. It requires expertise, research, and techniques from a professional.
When you choose the right WordPress developer, you get access to this search engine optimization expertise. Your developer can integrate SEO techniques into your web design, allowing your site to get a leg up on the competition from the very beginning.
Hire a WordPress developer to save yourself time.
Finally, you may want to hire a WordPress developer to save yourself valuable time. As a small business owner, you have a full schedule making your business incredible. Taking time away from these tasks in order to DIY your own WordPress website means potentially undermining the success of your business.
If you want to devote time to the things you are good at, and that allows your business to thrive, you may want to hire a WordPress developer. This professional can do the work to create an effective, customized website while you spend your time creating a great business to feature on that site.
A WordPress website may be a good step for your business. If you decide to take that step, or if you want to talk more about what type of website would work best for your business, do not hesitate to reach out to Distinct Web Design. As an experienced digital marketing agency, we can help you create the site you need to thrive online.
As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason.
However, when it comes to hiring a digital marketing agency to help you manage your online ad campaigns and presence, you might be surprised to learn that professional help can save you money.
How can a digital marketing agency save you critical marketing dollars (and even help you to make a profit)? Read on to find out.
A digital marketing agency can be cheaper than hiring employees.
Digital marketing is a specialized field that can be difficult to navigate on your own, especially since your and your employees’ time is probably just as limited as your marketing dollars.
However, hiring extra employees can be a costly proposition. You have salary and benefits to worry about, for example, plus all the costs of onboarding someone new into your company culture.
While hiring a digital marketing agency does require a financial investment, it is going to cost you less than hiring a full time employee to do the same work. And don’t worry: The professional guidance you receive will be every bit as good as having a full timer on staff, at least when you choose Distinct Web Design as your agency.
A digital marketing agency offers up-to-date expertise.
On that note, you may find yourself saving money with a digital marketing agency because of the high level of expertise they bring to your business. You could try to DIY your online ads yourself, set up your own Facebook ad campaign, or sign up for a Google AdWords campaign alone.
Unfortunately, without expert knowledge to guide you, it is likely that you will miss out on opportunities and strategies that could maximize the effectiveness of those campaigns. For example, do you know how to locate the keywords to use in your ads that are most relevant to your business?
A digital marketing agency like Distinct Web Design, however, has the experience and knowledge needed to make the most of your online ads. For example, Distinct is a Google Partner, with certification in running Google AdWords campaigns. You won’t find that kind of expertise, or get the subsequent conversions and visits from your online ads, by doing research during your lunch hour.
A digital marketing agency provides greater efficiency.
When it comes to digital marketing, efficiency can save (or make) you money. For example, knowing who your target audience is can help you develop targeted ads rather than using trial and error to identify the people most likely to benefit from your business. Similarly, being able to see and interpret your analytics from your ad campaigns or knowing how to conduct A/B testing for your Google AdWords campaigns can help you more quickly start using ads and techniques that draw people over to your website.
A digital marketing agency can help you achieve this level of efficiency because of the expertise mentioned above. For example, here at Distinct Web Design, we can offer you analytics reports, develop specific personas for your target audience, and use A/B testing effectively to ensure that you are always putting out the most profitable digital marketing efforts possible.
A digital marketing agency provides consistent support.
Finally, a digital marketing agency can save you money by offering immediate and consistent support for your digital marketing campaign.
For example, has your website ever crashed at midnight? Has an employee ever been out sick at a critical time of year? Have you ever been stuck trying to figure out why a certain ad refuses to show up on Facebook?
These problems take time to fix if you are doing it yourself. And that is time not being spent making your business a profit. If you have the help of a digital marketing agency, however, you enjoy consistent, prompt support that can get your problems solved faster. And that means that you get back to earning money more quickly than if you were trying to manage your digital marketing campaign yourself.
If you want to save yourself money (and even make money) over the long term, hiring a digital marketing agency is your best bet. Less expensive than hiring another employee, more efficient and experienced than trying to do it yourself, and with the ability to offer consistent and prompt support, these professionals can help you forge an effective and cost effective campaign. Check out Distinct Web Design for digital marketing services created specifically with small businesses in mind.
The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don’t be afraid to think outside the box. Here are a few holiday marketing ideas for small businesses that you might want to consider for your company’s holiday season.
Implement a 12 Days of Christmas Giveaway
We don’t recommend giving away a partridge in a pear tree but setting up a 12 days of Christmas giveaway can be a smart marketing idea for your small business.
This giveaway should check a number of boxes. First, you need to make sure you pick items your customers actually want, whether that be free products, sweet technology, or gift cards.
Second, you will want to make the terms of the giveaway clear. For example, do customers need to spend a certain amount? Buy certain items? Donate to a charitable cause? Preferably, this action will be something that benefits them and your business (by, for example, encouraging larger sales during the holiday season).
Third, make sure you have a clear system for announcing the winners of the giveaway. For example, when will you be telling the winners, and how will you be contacting them?
Get involved with a charitable cause.
If you have a charitable organization that is near and dear to your heart, this time of year is the best time to start supporting them. One marketing idea for your small business that can improve your sales and help your favorite charity is to make a donation to the charity every time someone makes a purchase from your business.
This strategy can include giving a percentage of all proceeds to the organization, giving a certain amount every time a sale exceeds a certain amount, or linking your donations to the purchase of relevant products. No matter which way you do it, supporting a charity can be a great incentive for customers to choose to buy from your small business. And it benefits a cause you love, too. Talk about a win-win.
Don’t forget about holiday deals.
One of the primary things shoppers look for during the holiday season are special deals. Whether these deals include free shipping, major discounts, or free gifts, adding incentives to encourage people to buy is one of the best holiday marketing ideas for your small business.
The particular deal you choose to offer your customers will depend on your specific business and circumstances. However, some ideas include the following:
- Offer free shipping on orders over a certain amount
- Offer a small gift (such a gift wrap) for purchases over a certain amount
- Provide discounts on popular items
Use your creativity to come up with holiday promotions that will catch your customers’ eyes. And watch as this holiday marketing idea for your small business earns you more sales throughout the season.
Encourage customers to create content for your business.
A fun holiday marketing idea for your small business might be to encourage customers to create content for your business. Starbucks used this technique to good effect by having customers create and submit drink cup designs.
While you may not have items that need a fresh design, you may have some aspect of your business that can benefit from customer interaction. For example, do you have a mascot that needs to be named? Do you want a refresh of your logo? Find something that can benefit from customer input, and turn it into a contest.
Offer a prize for the winner, and see how quickly your business receives attention for it’s creative marketing idea.
No matter what holiday marketing idea for small businesses you choose, you will want help getting it implemented and getting the word out about it. To that end, consider hiring digital marketing professionals, like Distinct Web Design. We can take your idea and help you turn it I to an effective way to benefit from the holiday season.