Avoid These Common Errors on Your Company’s Website

Avoid These Common Errors on Your Company’s Website

Creating a website can be one of the easiest ways to acquire customers and drive sales without spending a lot of money. However, if you are going to make the most of your web properties, it is important that they have a lot of quality information about the business. Ideally, it will be possible for customers to learn about what your business does and how your products or services can make their lives easier in a matter of seconds.

Spelling and Grammar Errors

Misspelling a word or having awkward sentence structure can make it look like your brand doesn’t bother paying attention to details. The errors can be particularly embarrassing if you misspell your company name, slogan or the names of your most popular products. In some cases, forgetting a letter or adding one where it doesn’t belong can drastically alter the meaning of a word. That could result in a public relations uproar that has the potential to damage the brand and scare customers away for good. It could also negatively impact your company’s credibility.

Inaccurate Information

Not listing the correct hours of operation for your business can result in frustration for the customer and a loss of revenue for the business. The same is true if you list the wrong address or the wrong phone number on your site. Customers are likely to look elsewhere for goods or services if they can’t get in touch with your company or can’t find it on a map. It may be a good idea to check your site every few weeks or months to ensure that all information is up to date. In the event that your address or phone number changes, be sure to update that data on your social media accounts as well as on your website.

 

There’s No Live Chat Option

Your customers may prefer to ask questions via a live chat as opposed to making a phone call or stopping by your store. This is because a live chat typically takes less time to complete, and a customer may prefer to have a record of any conversation that he or she had with an employee. Finally, individuals may like live chat options because they can do other things while they wait for a representative to become available.

Lack of Content

It is important to keep customers on your site for as long as possible. This can be done by writing interesting blog posts or creating informative videos that answer questions or help to generally educate whoever watches them. In addition to showing off your expertise, quality content can help your site rank higher in search engine results. Adding new content shows search engines that your site is more relevant than others that may have outdated information.\

Failing to Update Your Content

Even if you don’t want to add new blog posts, videos or other types of content to your page on a regular basis, it is still a good idea to update the content already posted. This can be especially helpful when search engines announce changes to how they grade the usefulness of blog posts, articles or other text on a website. While it can be a pain to have to edit what you think is quality information, it’s worth doing to ensure that your site doesn’t fall from the top of the search results.

Sites Don’t Load Quickly or Load on Mobile Devices

It is imperative that your sites can load quickly and legibly on both desktop and mobile devices. This is because most consumers will begin their search for the things that they want or need on their phones or tablets. In some cases, they may do their research and make a purchase from an online retailer directly from a phone or tablet. If a website is giving customer problems, there are dozens or hundreds of other online retailers that they can choose from. Therefore, be sure that you don’t give a potential patron a reason to go elsewhere.

Broken Links

Like a spelling or grammar error, a broken link tells a potential customer that you don’t pay attention to details. While an individual may forgive a broken link or two on a larger site, you don’t want to make it any harder than necessary to navigate your site. If a site visitor points out a broken link, make sure to fix the problem quickly and thank the person who pointed it out to you.

Your company’s website might be how a potential customer is first introduced to your company. Therefore, it needs to be easy to navigate, provide quality information and be free of errors. Ideally, you will also offer tools that allow site visitors to contact a customer service representative quickly and on their terms. Avoiding these common errors on your company’s website will allow your business to grow organically.

If you need help with your website, let us know! Contact us today for a consultation.

7 Reasons You Need a Mobile-Responsive Website

7 Reasons You Need a Mobile-Responsive Website

Many business owners do not feel that they need a website, let alone a mobile-responsive site. However, living in the 21st century, people are more dependent on technology and their mobile devices. Incorporating a mobile-responsive website into your business can help you to build a stronger relationship with your customers and clients. It can also help you reach out to new clients and increase sales.

A mobile-responsive website is a great way to become more competitive in your business. It can help you stand out. You may even be able to convince Google to help you gain more customers. Having a mobile-responsive website means also means saving money in your business expenses. 

1. Everybody’s Doing It

The latest data shows that 64% of small businesses have a website. Eighty-one percent of these websites are mobile-friendly. Of the ones that do not have a website, 58% of them plan on building one. These businesses realize the advantage of having a website. Nowadays, most people spend a large chunk of their day on their smartphones. By not having a mobile-responsive website, businesses are missing out on a whole demographic of people. 

Although some businesses cite money and the fact that they do not think they need a website as reasons for not having one, 42% of businesses fail because their product does not have a market. Marketing your product and/or service is an important part of a business. Most people have a smartphone, so having a mobile-friendly website is going to give your business a real advantage.

2. More Customers Than Ever Are on Mobile

The average person spends more than four hours on his or her phone each day. That is a quarter of his or her waking hours. When comparing mobile and desktop, mobile devices make up 58% of website visits. Forty-two percent of the time spent online is from mobile devices. These numbers are constantly rising. In order for a company to succeed, it has to keep up with these trends or get lost in the dust.

3. Customer Communication Has Changed

Phone and email are an important part of communication. Customers need to be able to communicate with businesses. Fourteen percent of businesses fail because customers were ignored. The benefit of email is a customer can write down his or her concerns and reread them. Customers have time to think about what they want to communicate to the business. This is also a great way to keep track of communication. However, email can lead to miscommunication, and it is a slower form of communication. Phone calls are great because they are faster than email, and the business end can ask clarifying questions. However, there is no way to keep track of the communication because, in many cases, recording phone calls is illegal.

Many businesses are starting to transition to chat and text. Chat is great because it is faster than email. The customer is getting an immediate response. Although miscommunication can happen during a chat, clarifying questions can be asked on the business end. Also, it is possible for both the client and business to keep track of communication for later reference. SMS is a great way to communicate with customers. You can use it for marketing too. Sending messages with coupons or contests is a great way to help your business. You can also use it for alerts. Informing customers about services or issues with their account is a good way to build a relationship with them. 

Less than half of businesses are equipped to use SMS to capture leads and manage customer relationships. If you have an in-house developer or you are a developer, you can build your own chat. However, most business owners are not that tech-savvy. There are a number of third-party options that can help you to implement chat and SMS into your business. 

4. Get More Eyes on Your Website

If you already have a website, you need to make sure it is mobile-responsive. A responsive website leads to increased search engine optimization (SEO). Basically, that means your website will be more visible and you will have an increase in traffic to your site. You want your website to be at the top of a search engine’s list because people usually click on the first three links. 

Most people view websites from their mobile devices. In fact, 60% of searches are from a mobile device. So, if your website is difficult to navigate, viewers will quickly leave it. The more time a person spends on your site, the higher your website will be valued on a search engine. So, you should make sure the website is attractive and useful to visitors. Websites that load quickly also have a higher ranking on search engines. Mobile-responsive websites usually load faster.

5. You Can Save Money

For a long time, many businesses had two websites. They had one for mobile devices and one for desktop users. Doing this means losing money since you have to pay for the maintenance of two websites. It also lowers your SEO rating on search engines, so you are paying double for less value. 

Having one responsive website is easier to manage. Creating a website that adapts to screen size is a much cleaner way of doing things. So, when the website is at phone size, the website will have less information with smaller images. When the screen size is bigger, it will display more information and larger images.

6. Stay Competitive

When a business has a website, it has to consider the needs of its client. Many industries have a lot of competition. A business has to be one step ahead of its competitors. If your website is difficult to navigate, your potential client may end up going to the competition. 

A user who has a pleasant experience with your website is 67% more likely to purchase something from your business. Go with a developer who can make your website attractive and easy to navigate. 

7. Future-Proof Your Website

Responsive websites adapt to screen size. So, if there is a new device in the future that becomes widely popular, your website will work and look attractive on that new device. Responsive design is not going anywhere. Make sure your website is keeping up with this template.

Choosing a web developer who knows and follows the latest trends is a great way to have a long-lasting website. Many of the trends that exist today are going to be around for another five to 10 years. The concept of responsive design has existed for over a decade, and it is not going anywhere anytime soon.

Having a responsive website is important for your business. A mobile-responsive site means being recommended by Google. If you really want to take your business to the next level, work with us to create a mobile-responsive website that blows the competition out of the water.

 

The First 3 Things You Should Do Online When Starting a New Business

The First 3 Things You Should Do Online When Starting a New Business

A proper online presence is not optional when starting a new business. If you’re not able to make your way around websites and social media, you’re going to find yourself struggling to keep up with others. To know where to start, there are a few things you need to prioritize. Make sure you cover these three online responsibilities when starting a new business.

Get a Professionally Designed Website

What your website looks like absolutely matters, even if you don’t think it does. Think of the websites you frequent. You don’t use them just because they’re well-designed and easy to navigate, but those are assuredly factoring in you wanting to come back to them. You should get a professional to design and manage your site. Even if you have some experience, you don’t want a website that’s merely functional. It should be one that immediately wows with an impressive look. Do as much research into web designers as you can.

Build Up Your Location Pages

You can’t expect to have any business if customers aren’t aware of. There are all kinds of ways to promote your business and get the word out. You can expand your business’ online presence by creating your own page on sites like Google My Business and Yelp so that the right information is provided when potential customers are looking for you. This should include things like your address, phone number, hours, and exactly what kind of business you are. There should also be photos of your business. Pay attention to reviews, as they can help you realize which parts of your business need the most attention.

Make It Facebook Official

Social media has changed the landscape of the internet forever. We’re more connected than ever and the line between in-person and online relationships is almost completely blurred. Even if you have personal misgivings about social media, you need to use it for your business. Set up accounts on platforms such as Facebook, Twitter, and Instagram. Make sure you update these pages regularly with content that keeps your followers involved. Should you have a large business with many areas to cover, you might consider making one person the social media manager.

When you take care of these steps of creating an online presence for your business, things can pick up much faster. You’ll have some fine-tuning to do along the way, but that can become easier as you grow more accustomed to curating the various online parts of your business. Take heed to these obligations as soon as possible, and you can greatly improve your results.