It’s time. You’ve researched the benefits of hiring a digital marketing agency and you are ready to get your digital marketing campaign off the ground with some professional help. But a quick Google search brings up a half dozen agencies in your area. How do you ever decide?
You need a list of the most important qualities a digital marketing agency should have. It might take a little bit of time and research, but this list should get you started.
Look for a digital marketing agency that has experience in your niche.
You’re going to be depending on your digital marketing agency for a lot. You need to make sure they “get” the ins and outs of your industry. The best way to ensure that is to find an agency that has experience in your niche.
Check the agency’s references and projects in your niche. You want to make sure that they not only have experience in your industry but that they also do a good job.
Look for a digital marketing agency that has broad experience.
It’s great to find a digital marketing agency that has worked within your industry before. But, you might not be so happy if they can’t bring refreshing new ideas to your marketing campaigns. And heaven forbid you expand or change your focus. All of a sudden your agency’s expertise is feeling a little thin.
Instead, look for a digital marketing agency that combines both experience in your niche with broader experience. That kind of experience will give your agency exposure to a variety of situations and challenges, as well as tools and solutions, that can serve you well no matter what your digital marketing campaign looks like.
Look for a digital marketing agency that combines value and affordability.
You could go to the Dollar Store to buy makeup but when you want quality, you go to a makeup consultant. When it comes to a digital marketing agency, you could go with the cheapest option, but we suspect you want more than a Dollar Store marketing experience.
However, we also know that budgets are important. You can’t always hire the most expensive agency out there. And you probably wouldn’t want to, anyway. Chances are, you can get the same or better services for less money.
Instead, when you are looking for a digital marketing agency, look for a combination of value and affordability. The right digital marketing agency will deliver incredible service and results for a price you can afford.
Look for a digital marketing agency that practices what it preaches.
You’ve found a digital marketing agency that looks great on paper. And they are affordable. But, their social media presence is non-existent and their website looks outdated. Don’t overlook those red flags. The first place to look to get an idea of a digital marketing agency’s abilities is its own online presence.
The right digital marketing agency is going to practice what it preaches in terms of its online presence. This means they should have an active social media presence, a modern website, and a presence on Google that is relatively easy to find. If you can find a digital marketing agency that has this sort of compelling online presence, you can be sure they have the skills to help you with your own digital marketing.
Look for a digital marketing agency with a strong reputation.
One of the best ways to determine how effective a digital marketing agency is is to hear what others have to say about them. In particular, you should talk with some of their customers (the agency can give you a list of references). Make sure you know what the project was, the timeliness and responsiveness of the agency, the effectiveness of the work, the client’s level of satisfaction, and any other information that you feel will be helpful.
In addition to speaking with the digital marketing agency’s referrals, see what people have to say about them online. Social media and review sites make excellent places to find an honest perspective on any company you are considering.
When you go to hire a digital marketing agency, try to find one with both local and broad expertise, that combines value and affordability, that practices what it preaches, and that has a solid reputation. In fact, consider Distinct Web Design. With years of experience under our belts, we can offer you the marketing experience you need to get your online presence up and running.
When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use a Google AdWords campaign. This campaign places paid ads at the top of relevant Google search results.
Search engine optimization is very inexpensive. All you pay for is the time and expertise needed to implement and monitor the appropriate strategies. Google Ads are a little pricier, but they tend to get results more quickly.
So which is better? Well, like peanut butter and jelly, they are actually better together. Here is why you might want to consider running a Google AdWords campaign alongside your SEO.
A Google AdWords campaign delivers immediate results.
Your SEO campaign has the potential to be extremely profitable for your business, if you implement it correctly. The downside, though, is that enjoying this success will take some time. SEO is a long game; you need time to optimize your website and your content for search engine recognition. You need time for the search engines to find your site and recognize its awesomeness. And, you need time for people to see your business in it’s new and improved location in the search results and start coming to your website.
All of this can take months to achieve. That means it can be months before you see the fruit of your SEO labor. But what about now? Your business still needs to garner attention, and sales, in the meantime.
This is where a Google AdWords campaign can come in handy. Once you implement the campaign, your ads start appearing in the search results immediately. That means that within days you are seeing increased website visitors and conversions.
As a result, a Google AdWords campaign can deliver results to your business while you are waiting for your SEO campaign to take off. It can fill the gap between implementing and reaping the benefits of SEO and ensure that your business gets attention while you wait.
A Google AdWords campaign increases your exposure.
Even after your SEO campaign takes off, you may want to hang on to that Google AdWords campaign. Sure, your business is starting to appear on the first page of the search results, but you can achieve a greater impact by having it appear twice: Once in the organic results and once in the Google Ads lineup.
Do people really care if they see your ad twice in one place? To answer that question, think about how you choose, say, an electrician. If one person recommends a particular professional, you might consider them alongside a few other options.
However, if two or three people recommend the same electrician, you are much more likely to seriously consider, and hire, them. Likewise, when people see your business in the search results and see a Google AdWords ad about your business at the same time, it has the same effect: They want to learn more about this company they keep hearing about.
A Google AdWords campaign can help with your keyword research.
Keyword research is the backbone of both a Google AdWords campaign and an SEO campaign. Keywords are the search terms your target audience is using that relate to your business. For example, if you run a gardening store, good keywords to use might be “organic mulch near me,” or “upscale gardening center.”
Much of the success of both your SEO and Google AdWords campaigns depends upon choosing the right keywords. And, if you pay attention, your Google AdWords campaign can help direct you to the best keywords for your SEO campaign.
The reason that this is so is because a Google AdWords campaign yields results faster than does an SEO campaign. As a result, you can see which keywords are performing well in your Google AdWords campaign and implement them into your SEO efforts. Alternatively, if you find that certain keywords are not performing well, you can eliminate them from your SEO campaign.
When you use insights gained from your Google AdWords campaign, you can more effectively create a strong SEO campaign for your business.
Google AdWords and SEO are not at odds with each other. Instead, they can work together to create a digital marketing powerhouse. If you want to learn more about how to use Google AdWords to create an awesome online presence, reach out to Distinct Web Design. We are a certified Google Partner and offer you the expertise you need to make the most of this digital marketing tool.
In order to score in soccer, you need to know where to shoot the ball. Scoring in the wrong goal can seriously impact your ability to win the game.
The same is true in digital marketing. You have to know what you want to achieve with your campaign. These goals will determine which digital marketing strategies you adopt and how you implement them. To that end, here are four digital marketing goals to consider for your campaign.
Digital Marketing Goal 1: Raising Brand Awareness
If people are going to buy from your business, they need to know you exist first. If you are looking to expand your business into a new area or to reach a new target audience, or if you feel as if your business is mostly unrecognized within your current community, you may want to use digital marketing to build awareness of your brand.
Digital marketing can help you achieve this awareness by getting ads about your company in front of your target audiences. The internet is a big place, and almost everyone visits it before making purchases. Digital marketing techniques, like Google Ads and social media marketing, allow people to see your business when they go looking for the kinds of products and services you offer.
Digital Marketing Goal 2: Improving Brand Reputation
Of course, it isn’t enough for people to know your business exists. If they are going to engage with your business, they also have to feel good about you. This is especially important if people are also going to tell their friends and family about you: And we all know how important referrals are to growing business.
Fortunately, you can also use digital marketing to improve your brand reputation. It never hurts to get people thinking positively about your brand, but this goal will be especially important if your brand is receiving negative reviews or facing any other type of bad PR.
Digital marketing offers you a way to improve your brand reputation by allowing you to encourage positive conversation about your company. For example, social media marketing can generate positive talk about your business that spreads across participants’ social networks.
Digital Marketing Goal 3: Increasing Website Traffic
If you have a website, and you should, you want to see it grow. You want more and more people to find your site, because each person represents a lead and a potential sale. If your site is just starting out, or if you are dissatisfied with the volume of traffic your established site is receiving, you may want to make increased traffic a goal of your digital marketing campaign.
Increased brand awareness and a positive reputation fostered by digital marketing will naturally deliver more traffic to your website. After all, who wouldn’t go check out a recommended and familiar business?
Digital Marketing Goal 4: Increasing Conversions
One of the last steps in the marketing funnel is the conversion of a lead. This means that the lead takes a specific action to engage with your business, such as completing a purchase. This is where the profits lie for your business, and it is a goal that digital marketing can help you with.
For example, part of a thoughtful digital marketing strategy is the creation of one or more marketing funnels. These funnels direct people through the buying process and encourage them to convert at the end. By creating these funnels, your digital marketing strategy can increase the number of people who convert.
Digital marketing can help you achieve a number of goals for your business, from building brand awareness to creating a positive reputation, to earning more website visitors and conversions. The best part is that your digital marketing campaign does not have to be limited to one goal. You can pursue multiple goals through your campaign.
If you want to start setting and meeting goals for your digital marketing campaign, reach out to Distinct Web Design. We can build your campaign from scratch, help you create an incredible website, or adjust an existing campaign to help you start achieving your business goals.
So you’ve decided to create a Google AdWords campaign. Congratulations! (And make sure you have a Google Partner to help you make the most of your marketing campaign).
Now you need to pick the keywords upon which your campaign will be built. To make sure your ads appear in front of people who want your products and services, you need to pick the right keywords.
So where do you go to find these search terms? While coming up with stuff off the top of your head might be easier, there are a few places to look that are likely to contain the best keywords for your Google AdWords campaign. Here they are.
Check out Google’s Keyword Planner.
You didn’t know there was a tool for generating keywords, did you? Now that you know, check out Google’s Keyword Planner.
How does it work? Simply plug in a word or term, or even a website, and let the Planner generate keyword ideas related to the word you entered. For example, for a business focused on interior design, you might enter your website name, terms like “interior design,” or names of items or materials you use in interior design work.
The best part about Keyword Planner is the additional information it gives you about each keyword. Check out how many people search for each term (called search volume), trends, how well the keyword performs in target demographics, and more. You can even take the keywords generated by the Keyword Planner and find new keywords based on them.
Check out other keyword tools.
Google’s Keyword Planner isn’t the only keyword search tool out there. Other tools include SEMrush and Moz.
Each of these tools offers their own advantages when searching for keywords for your Google AdWords campaign. For example, SEMrush allows you to see cost per clicks in certain areas, while Moz allows you to look at the characteristics of the keyword like its potential and it’s difficulty.
You don’t have to use all of the available keyword search tools to find keywords for your Google AdWords campaign. However, checking out a few of these tools can give you some good insight into which keywords will work best for your business.
Look at what your customers are searching.
You want to find keywords that people who need your products and services are using. So it only makes sense to go right to the source by finding out what your customers are searching.
The best way to find out what your customers are searching for when they come to your website is to consult the Google Analytics for your website. These analytics will show you which search terms brought people to your website.
Of course, there may be groups of people you want to reach with your Google AdWords campaign who are not already visiting your site. However, checking out what your current website visitors and customers are doing can help you to find the keywords that will work to target people you know are interested in your products and services. You can always add keywords to that list that are designed to reach new audiences.
Look at your business to find keywords for your Google AdWords campaign.
Finally, when you are on the hunt for keywords to use in your Google AdWords campaign, look to your own business. There are undoubtedly terms that you commonly use in your business that could make excellent keywords.
For example, if you work in interior design, consider bidding on the name of your company. Think about using your catch phrases and your slogan. Add in terms that you use frequently in your website.
Your products and services can also serve as excellent keyword choices for your Google AdWords campaign. Take the names of the items you offer, and use them in your campaign. For example, a mattress store might consider using “Serta mattresses” as one of their keywords.
Finally, the location of your business can serve as a useful element of the search terms you use in your Google AdWords campaign. While you probably don’t want to use the location as a keyword in and of itself, adding it to keywords can ensure that your ad only reaches people in your area.
For example, if your mattress store is in Lafayette, Indiana, you may want to use a search term like “Serta mattresses, Lafayette, IN.”
Finding keywords for your Google AdWords campaign doesn’t have to be complicated. You just need to know where to look. Search in Keyword Planner, other search tools, where your customers are already searching, and in your own business. And don’t forget to hire a Google Partner like Distinct Web Design to help you out.
If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
Google AdWords is extremely well known and successful: In 2016, Google made more than $79 billion in revenue from Google AdWords.
The real question many business owners are asking, however, is whether Google AdWords is worthwhile for small businesses to use?
The overwhelming answer for most businesses is yes. And here is why:
Google AdWords allows you to target the right audiences.
Hopefully you know that not everyone will buy your products or services. And hopefully you know that, as a result, your advertising has to appear in front of those people who are likely to be interested in your products and services.
Actually achieving this goal with your advertising can be tricky. You have to know who your target audiences are and where they are so you can advertise to them effectively.
The good news is that Google AdWords makes it easy to deliver your ads right to the people who need to see them. How does Google work this magic?
First, Google AdWords allows you to define which search terms should display your ads. That way, your ads appear in front of the people who are already searching for your products and services.
Second, Google AdWords allows you to target your ads in a variety of ways. For example, you can choose to only show your ad to people in a certain area, who access the Internet through certain devices, who are a certain gender, and more. Know that your target customer is a man between the ages of 40 and 55 who lives in Greencastle, IN? Use the targeting feature in Google AdWords to get your ads in front of him.
Google AdWords is cost-effective.
Money is a big issue for small businesses. You want to make your limited marketing dollars go as far as possible. Fortunately for you, Google AdWords allows you to stretch your marketing dollars further.
How does Google AdWords benefit your budget? First, you only pay when someone clicks through your ad to get to your website. This means that you only pay when the ad yields a lead you can cultivate on your website. No wasted dollars will be spent on people who are not interested in your business.
Second, Google AdWords is cost-effective because you get to choose how much money you spend, every day and every month. You can even set spending limits per campaign, and send more money to campaigns that are performing the best.
For example, perhaps you want to spend only $50 a day on a certain ad. By setting a spending limit, you guarantee that Google AdWords will stop showing that ad for the day once you hit that $50 limit. This level of control over your spending allows you to use even small budgets to create a successful Google AdWords campaign.
Google AdWords delivers results faster than SEO.
Search engine optimization (SEO) is less expensive than a Google AdWords campaign. In fact, SEO strategies are free, and you only pay for the expertise you hire to develop and implement them.
However, SEO can take time to start producing results. This slowness is the result of strategies that take time to develop and implement, plus the time it takes for search engines to find your content and start ranking it favorably in the search results.
Google AdWords, on the other hand, offers you almost instant results, because the ads begin to appear as soon as you implement the campaign. SEO, of course, is also a valuable tool. However, you can use your Google AdWords campaign to begin driving website visitors and conversions while your SEO campaign gets up and running.
In addition, you can often use insights gained from Google AdWords to guide your SEO campaign. For example, keywords that deliver strong results in your Google AdWords campaign can become the focus of your SEO campaign as well. Google AdWords can become a powerful companion to SEO in order to create an effective digital marketing campaign.
Google AdWords is trackable.
What would you think if you started seeing greater website traffic and more conversions on your website? You would want to know what was delivering those results. And to get that answer, you would need to consult the analytics of each element of your digital marketing campaign.
Lucky for you, Google AdWords makes it easy to track the performance of each campaign. From allowing you to break down click throughs by demographic information, to telling you which conversions resulted from your campaign, to breaking down the success of each campaign, Google AdWords makes it easy to keep track of your success and make changes to better achieve your goals.
There are lots of great reasons to use Google AdWords. If you want an ad campaign that is targeted, affordable, responsive, and trackable, reach out to Distinct Web Design. As a Google Partner, we deliver expert support for your next campaign.