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Be Found on Google with SEO

When it comes to online visibility, one of the key markers of success is being found on Google. When potential customers look for the products and services you offer, you want them to see your website in the search results.

That means that you need search engine optimization (SEO). SEO is a series of strategies intended to show search engines that your website is relevant and useful to people looking for information on specific topics.

When search engines find your information useful, they will place your website higher up in the search results where, you guessed it, it is more likely to be seen by potential customers.

What are some of the strategies that communicate your content’s value to search engines? Here are just a few:

Keyword Research and Use

Keywords are search terms that relate to your business. For example, if you run a florist shop in Greencastle, a keyword you might want to use would be “florist in Greencastle, IN.”

In general, the more specific the keyword, the better. Your digital marketing agency can help you research the best SEO keywords for your business and then use them in your website so you can more easily be found on Google.

Link Building

Getting other websites to link to yours tells search engines that other people think your website is valuable. And that can encourage search engines to give your website greater visibility.

While there are link building strategies that are not allowed by Google, there are things you can do (like writing guest blogs for other websites) that will earn you legitimate links back to your site and help you be found on Google.

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Metadata Optimization

Metadata is information like URLs, website descriptions, and more. If you can build SEO keywords into this metadata, you make your website look even more authoritative and useful to Google and other search engines.
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Social Media Marketing

Social media marketing can also help your SEO efforts. When you build an active community on social media, share content, promote items, and encourage conversation, you get your networks of followers talking. The more people talk about your business on social media, the more credence Google will give your website. And that can lead to greater online visibility.
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Content Creation

Finally, at the heart of an effective SEO campaign is content. Great content tells search engines that you have a lot of value to offer to people. And that can help you be seen on Google.
In order to implement these and other effective SEO strategies, you will need the help of a professional digital marketing agency, like Distinct Web Design. We provide comprehensive SEO services to help you be found on Google, including both basic and advanced strategies. Do not hesitate to ask us today about how to implement a strong SEO campaign.

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