Why Is Content Important In Digital Marketing?

by ruth | Jan 10, 2020

A sound digital marketing campaign uses a number of strategies to get your business in front of potential customers. Social media marketing, search engine optimization, Google Ads, and more, all work together to create a powerful online presence. At the heart of every...

Benefits of Shoppable Social Media

by ruth | Jan 3, 2020

In 2018, Instagram introduced a new way to shop: Instagram posts that allowed consumers to purchase featured items directly from the Instagram app. Called shoppable posts, they boasted product tags that, when clicked, allowed consumers to buy the product without...

Avoid the Post-Holiday Slump With These Savvy Online Marketing Strategies

by ruth | Jan 3, 2020

The holidays are over, and that means it is time for the post-holiday slump. Defined by sugar crashes, fatigue, and time at home, it can also be defined by some serious dips in spending. People may be spending less in January and February, but you still...

The Profit Is In the Details: A Look at Micro Moments

by ruth | Dec 19, 2019

You worked late and now you are starving. You pick up your phone to look for a nearby restaurant where you can go for dinner. You hear about a new movie release from your spouse and pick up your phone to see if it is available at any movie theaters in your area. You...

Video Marketing Insights for 2020

by ruth | Dec 13, 2019

What is the first thing to come to mind when you think about digital marketing? If videos did not make the list, you are not alone. Many businesses still think of online marketing as a series of banner ads and maybe a website. The reality, however, is that online...

Trendy Marketing: Digital Marketing Changes for 2020

by ruth | Dec 11, 2019

In one important way, digital marketing is the same as it was at the beginning of 2019: It is still a critically important part of any company's marketing strategy. You might even be able to argue that digital marketing is more important now than ever before. What...

Segment Your Google Ads Audiences for More Effective Advertising

by ruth | Dec 6, 2019

One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them. You can segment your audience in any number of ways. Here...

Disinformation and Marketing:The Campaigns, and Lessons, Continue

by ruth | Dec 4, 2019

The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article. These campaigns possessed an...

Impact of Online Sales on Putnam County

by ruth | Nov 29, 2019

For better or worse, online sales impact the local economy. That fact is easy to brush aside, unless it begins to impact you and your business directly. If you own a business in Putnam County, you may not realize it yet, but you are experiencing the effects of online...

« Older Entries