Get WordPress Help and Avoid These Mistakes
One feature of WordPress that many small businesses love is that it is technically possible to put your own site together. Pick a theme; pick a web host; throw your site together, and enjoy an affordable new look for your business, right? Unfortunately, this approach...
read more5 Messages to Include in Your Business Advertising
Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your...
read moreBusiness Advertising New Year’s Resolutions to Make Right Now
The New Year is the perfect time to make changes in your life. As a business owner, you may want to focus less on losing weight and eating healthier and more on making changes that will help your business thrive in 2019. Here are a few business advertising strategies...
read more4 Tips to Improve Your Google AdWords Click Through Rate
One of the most important metrics for any Google AdWords campaign is the click through rate (CTR). Defined as the number of clicks your ad receives, divided by the number of times it is seen (otherwise known as impressions), CTR tells you how much interest your ad is...
read moreWhen to Update Your AdWords Campaign: 3 Signs
So you have started up a Google AdWords campaign. Congratulations! Your business is on the way to enjoying greater online visibility without spending exorbitant marketing dollars. However, do you know how to track the success of your AdWords campaign? And, more...
read moreThe 3 Most Common Challenges of Small Business Marketing
Let's face it: Marketing your small business is hard work. From managing tight budgets to fighting for online visibility, earning, and keeping, customers is no walk in the park. While successfully promoting your business is difficult no matter what the size, there are...
read moreHow to Market Your Business Locally Online
Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its...
read moreGoogle Advertising or SEO? The Advantages of Including Google AdWords
When it comes to building the online visibility of your small business, you typically have two approaches available to you. The first is called search engine optimization. This technique uses specific terms, called keywords, as well as other strategies, such as link...
read moreGot a WordPress Developer? You Might Need One for These Situations
WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost. One feature...
read moreGet Started
Our Awards
Google Ads
Google Ads Fundamentals
Mobile Sites Certification
Google G-Suite
Certified Administrator
Google Ads
Search Certification
Digital Sales Certification
Harvard Business School
HBX Negotiation Mastery Certificate
Purdue Extension
Leadership Program
Udacity
Digital Marketing Nanodegree
