Referrals Without the Fees: The Secret of Digital Marketing

by ruth | Aug 20, 2019

In our last post, we looked at how referral fees might be costing you more than they are worth. Between high fees, inaccurate fees, and subpar results, referrals and third party marketing programs may not be all they are cracked up to be. Referrals to your business,...

Referrals Without the Fees: How Referral Services May Be Doing You More Harm Than Good

by ruth | Aug 14, 2019

Promoting your business is hard work. For many businesses, then, it makes sense to use third parties to drive people to their companies. After all, claiming your Yelp page is free. Companies like Yelp also offer marketing services (for a fee) that give you benefits...

Why Tell Stories in Business Advertising

by ruth | Aug 6, 2019

Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way. Nowadays, we live in a digital age, where the written word rules. For business advertising, though, stories still have a critical...

The Benefits of Multi-Channel Digital Marketing

by ruth | Aug 2, 2019

Digital marketing is a bit of a broad term. It refers to a whole group of strategies, all of which take place online (thus the name "digital"). Search engine optimization, website creation, blog writing, landing page development, Google AdWords campaigning, social...

Simple, User-Friendly Fixes for Your Web Design

by ruth | Jul 31, 2019

Is your web design easy to use? What would your visitors say if we asked them? If you cringe at the thought that they might bring up that broken link you've been meaning to fix, that overcrowded navigation bar, or the lack of a search option on the homepage, you might...

The Very Best Marketing Strategies for Small Businesses…to Avoid

by ruth | Jul 26, 2019

Not every marketing strategy is a good one. Otherwise, we would all be as successful as the brand giants. For small businesses, adopting the best marketing strategies for small businesses is even more important. No one in the world of small business has the time or...

How to Make Friends and Influence People (With Online Ads)

by ruth | Jul 24, 2019

Dale Carnegie's classic How to Win Friends and Influence People may have been impacting people's interpersonal relationships for more than 70 years, but it's not a bad description of your digital marketing goals today. Winning friends for your business and influencing...

How to Market Your Business Locally: Some (Easy) Digital Marketing Strategies

by ruth | Jul 19, 2019

Digital marketing is often touted as the ideal way to get your business seen by wider audiences (We have said it ourselves). It's true, too. Social media and the Internet offer access to pretty much everybody. You just need a digital marketing campaign that gets you...

7 Reasons You Need a Mobile-Responsive Website

by Lisa | Jul 15, 2019

Many business owners do not feel that they need a website, let alone a mobile-responsive site. However, living in the 21st century, people are more dependent on technology and their mobile devices. Incorporating a mobile-responsive website into your business can help...

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