The 3 Most Common Challenges of Small Business Marketing
Let's face it: Marketing your small business is hard work. From managing tight budgets to fighting for online visibility, earning, and keeping, customers is no walk in the park. While successfully promoting your business is difficult no matter what the size, there are...
read moreHow to Market Your Business Locally Online
Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its...
read moreGoogle Advertising or SEO? The Advantages of Including Google AdWords
When it comes to building the online visibility of your small business, you typically have two approaches available to you. The first is called search engine optimization. This technique uses specific terms, called keywords, as well as other strategies, such as link...
read moreGot a WordPress Developer? You Might Need One for These Situations
WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost. One feature...
read moreSave Money with a Digital Marketing Agency
As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason. However, when it comes to hiring a digital marketing agency to help you manage your online...
read moreHoliday Marketing Ideas for Small Businesses
The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don't be afraid to think outside the box. Here are a few holiday marketing ideas for small...
read moreGoogle AdWords Glossary: Terms You Should Know
A Google AdWords campaign comes with many terms that you may find confusing. When you are asked about the CPC for your ad group, the keywords you want to include, and the quality score you hope to achieve, you may feel ready to back out of the whole endeavor. That is...
read moreCelebrate the Holidays with These Online Ads Tips
The holidays are fast approaching and with them a unique opportunity to earn money for your small business. With consumers having spent at least $1 billion a day between November 1 and December 31 last year, we are pretty sure your small business can enjoy some big...
read moreHow to Choose the Right Platform for Social Media Marketing
Social media is, in many ways, the perfect digital marketing outlet for small businesses. Their wide reach (about 80 percent of people use Facebook, for example), and low cost (most platforms are free to use) offer an affordable and effective marketing strategy....
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