Use WordPress Support to Avoid These Mistakes

by ruth | Oct 16, 2019

WordPress serves almost a third of all websites for a reason. Flexible, intuitive, and inexpensive, it can deliver an exceptional site tailored to your business needs. It is also sometimes touted as a DIY option for businesses strapped for cash. In theory, you...

Digital Marketing Mistakes to Avoid

by ruth | Oct 12, 2019

Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it. The right approach will...

Network Strategically with the Help of Social Media Marketing Companies

by ruth | Oct 8, 2019

In recent years, social media has become an important focal point of digital marketing efforts. It makes sense: An estimated 45 percent of people worldwide use social media platforms. Businesses want and need to get on social media and start marketing themselves...

Foreign Targeting of Veterans Highlights the Power of Digital Information

by ruth | Oct 4, 2019

The digital age has brought massive changes to how information is used, and consumed. Earlier, we devoted an entire article to examining the power of information in a digital age, and how businesses can learn from the 2016 elections how to digitally and ethically use...

What’s in it for Me? How Digital Marketing Companies Can Grow Your Business

by ruth | Sep 27, 2019

As a small business, you have to be a little bit selfish. Creating incredible products and services for your clients should also mean earning some nice profits for yourself. You can't keep your customers happy if you can't even keep the proverbial (or literal) lights...

Business Marketing Ideas for the Bottom of the Funnel

by ruth | Sep 25, 2019

Creating marketing funnels for your business is an integral part of successful business marketing (Don't know what a marketing funnel is? Learn about it here). Often, the focus of business marketing is on the wide part of the funnel, where people first learn about...

Digital Marketing in an Information Age: The Power of Information to Influence

by ruth | Sep 19, 2019

Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is...

Why Are My Facebook Ads Not Converting?

by ruth | Sep 18, 2019

Social media marketing is supposed to give you access to your target audiences. It is supposed to increase brand awareness. It is supposed to result in more leads and conversions. But, your Facebook ads aren't returning the results you need. Maybe you are even...

Avoid These Common Errors on Your Company’s Website

by Lisa | Sep 14, 2019

Creating a website can be one of the easiest ways to acquire customers and drive sales without spending a lot of money. However, if you are going to make the most of your web properties, it is important that they have a lot of quality information about the business....

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