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Three Easy Steps for Creating Buyer Personas for Your Google AdWords Campaign

by ruth | May 25, 2019

A Google AdWords campaign is a wonderful opportunity to get your brand in front of the people who want your products or services. Even better, Google allows you to target your ads to certain demographics, based on location as well as on many other factors. The...

Creative Social Media Marketing Ideas

by ruth | May 22, 2019

Social media marketing offers you the opportunity to expand your reach and increase engagement among your customers. It also requires lots of content. Some platforms, like Facebook, must be updated multiple times a week. Other platforms, like Twitter, should be...

5 Questions to Ask Your Web Design Company

by ruth | May 18, 2019

Hiring a web design company is a smart move for many small businesses. Getting help with your web design and digital marketing can actually save you money, and it lets you focus on running the amazing business that you are featuring on your website. When it comes time...

Why Small Business Marketing Should Go Beyond Word of Mouth

by ruth | May 16, 2019

Word of mouth is the marketing strategy of choice for many small businesses. It's cheap; it's easy, and it gets the word out about your business to your community. And, any small business marketing campaign based solely on word of mouth probably isn't going to...

Benefits of Hiring a WordPress Developer

by ruth | May 3, 2019

WordPress is, hands down, the most popular content management system (CMS) for building websites. Versatile, customizable, easy to use, and inexpensive, it is ideal for many businesses. One of its most appealing features is the fact that non-technical individuals can...

Up for a Challenge? Small Business Marketing Challenges that Your Digital Marketing Strategy Can Overcome

by ruth | May 1, 2019

Running a small business comes with lots of challenges, are we right? While embracing challenges is probably part of the reason you became an entrepreneur in the first place, you also want solutions to the problems you face as a small business owner. When it...

Target Your Digital Marketing Campaign With These Tips

by ruth | Apr 26, 2019

Digital marketing campaigns are pretty important for small businesses. They allow you to promote yourself alongside the big guys without blowing your budget. But what happens if your digital marketing campaign doesn't get seen by the people who would be interested in...

Impress on the First Look With These Google AdWords Headline Tips

by ruth | Apr 24, 2019

Think about the last time you clicked on an ad. What made you decide to take the plunge? We are willing to bet it was the headline. As the first impression people have of your ad, the headline is pretty important. Lucky for you, there are a few tricks to writing a...

Nail Your Landing Page with These Tips

by ruth | Apr 19, 2019

If you are running any kind of digital marketing campaign (and you should be), you are going to need landing pages. These are the pages on your website where people go when they click on your digital marketing ads and links. As a result, they are the first impression...