Get WordPress Help and Avoid These Mistakes

One feature of WordPress that many small businesses love is that it is technically possible to put your own site together. Pick a theme; pick a web host; throw your site together, and enjoy an affordable new look for your business, right? Unfortunately, this approach...

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5 Messages to Include in Your Business Advertising

Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your...

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4 Tips to Improve Your Google AdWords Click Through Rate

One of the most important metrics for any Google AdWords campaign is the click through rate (CTR). Defined as the number of clicks your ad receives, divided by the number of times it is seen (otherwise known as impressions), CTR tells you how much interest your ad is...

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When to Update Your AdWords Campaign: 3 Signs

So you have started up a Google AdWords campaign. Congratulations! Your business is on the way to enjoying greater online visibility without spending exorbitant marketing dollars. However, do you know how to track the success of your AdWords campaign? And, more...

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How to Market Your Business Locally Online

Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its...

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