Google Advertising Tips for the Holidays

The holidays mean a huge profit potential from gift-focused consumers. You have to leverage ever channel possible to make the most of this season. If you already have a Google advertising campaign running for your business, you can use it to boost holiday sales. Here...

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Business Advertising Ideas for Small Business Saturday

This year, the biggest day of the year for small businesses falls on Saturday, November 30. Otherwise known as Small Business Saturday, it offers consumers a reminder to shop small and local. In 2018, the message delivered almost $18 billion in sales in 2018. Clearly,...

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Deck the Halls, and Your Website, for the Holidays

Christmas may be two months away, but the holiday season is upon us. Between November 1 and Christmas, spending is expected to exceed $143 billion. It is the most wonderful time of the year to be marketing yourself to potential customers.  In order to demonstrate...

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How to Market Your Business for the Holidays

Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over...

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7 Good Reasons to Retarget Your Online Ads

Online advertising isn't about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times...

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Use WordPress Support to Avoid These Mistakes

  WordPress serves almost a third of all websites for a reason. Flexible, intuitive, and inexpensive, it can deliver an exceptional site tailored to your business needs. It is also sometimes touted as a DIY option for businesses strapped for cash. In theory, you...

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Digital Marketing Mistakes to Avoid

Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.  The right approach will...

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