4 Tips to Improve Your Google AdWords Click Through Rate

One of the most important metrics for any Google AdWords campaign is the click through rate (CTR). Defined as the number of clicks your ad receives, divided by the number of times it is seen (otherwise known as impressions), CTR tells you how much interest your ad is...

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When to Update Your AdWords Campaign: 3 Signs

So you have started up a Google AdWords campaign. Congratulations! Your business is on the way to enjoying greater online visibility without spending exorbitant marketing dollars. However, do you know how to track the success of your AdWords campaign? And, more...

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How to Market Your Business Locally Online

Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its...

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Save Money with a Digital Marketing Agency

As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason. However, when it comes to hiring a digital marketing agency to help you manage your online...

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Holiday Marketing Ideas for Small Businesses

The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don't be afraid to think outside the box. Here are a few holiday marketing ideas for small...

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