How Google Advertising Is Cost Effective

Google advertising gets a lot of attention in discussions of affordable digital marketing strategies, and with good reason. Even just a few hundred dollars a month (or even less) spent on Google advertising has the potential to earn you profits. Here are the biggest...

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Build an Engaged Community With Social Media Marketing

Social media marketing isn't your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn't work...

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Build an Engaged Community with Social Media Marketing

Social media marketing isn't your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn't work...

read more

Referrals Without the Fees: 3 Concrete Strategies to Try

Getting referrals to your business is a great way to earn qualified leads and conversions. These referrals are even more valuable when they come from happy customers.  Getting these referrals also doesn't have to be expensive, or the result of third-party marketing...

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Referrals Without the Fees: The Secret of Digital Marketing

In our last post, we looked at how referral fees might be costing you more than they are worth. Between high fees, inaccurate fees, and subpar results, referrals and third party marketing programs may not be all they are cracked up to be.  Referrals to your business,...

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Why Tell Stories in Business Advertising

Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way. Nowadays, we live in a digital age, where the written word rules. For business advertising, though, stories still have a critical...

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