Social Media Marketing Mistakes to Avoid

Social media marketing is all the rage lately, and with good reason. The potential to reach large networks of potential customers is hard to pass up, especially when such exposure is available almost free of charge. However, while it may be possible to start up a...

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Eye-Opening Small Business Marketing Statistics

We're sure you have heard it before: Small business marketing is critical to your business' success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that...

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Small Business Marketing 101: Reasons for a Website

When it comes to small business marketing, there are so many ways to promote your business that you might feel overwhelmed with your options. However, when it comes to small business marketing, there is really only one thing you need to start with: A strong business...

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Social Media Marketing Myths Debunked

Social media is taking over the world. At least, that is how it feels some days. Consider these statistics: Facebook enjoys use by more than 2 billion people every day. YouTube enjoys more than 1.2 billion daily searches. And Instagram boasts more than 800 million...

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Google AdWords Campaign: Targeting Tips

Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in...

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Got Local? (A Local Digital Marketing Agency, That Is)

People tend to love local: Local food, local clothing, local attractions. In general, everyone can agree that local products and services are higher quality and more desirable. And we'd bet you'd make that argument with your own small business. Your products and...

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Internet Advertising Myths

For new marketers, the world of Internet advertising can be a mysterious one. Unfortunately, that sense of mystery can lead advertisers to believe certain myths. These misconceptions can harm advertisers by leading to unrealistic expectations or a fear of fully...

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3 Things a Social Media Consultant Can Do for Your Business

If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage...

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