WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost.

One feature that many people find appealing is the opportunity to build the site themselves. With preset themes and features available through plugins, it is possible for small businesses to create their own websites.

So why are there WordPress developers out there, and why would you consider hiring one? While creating a basic WordPress site is relatively easy, there are a number of situations that call for a little more expertise. Here are some of them.

Hire a WordPress developer when you need a customized site.

Your website is the most basic building block of your small business digital marketing efforts. If it looks like other websites in your industry, you aren’t likely to impress your website visitors.

Instead, you need to position yourself as unique, competent, and professional…and you can most easily do that when your website looks and acts differently from other sites in your industry.

As a result, you can choose cookie cutter WordPress themes and plugins to DIY your site. But, you might be better served by hiring a WordPress developer who can customize your site specifically for your business. Here are just a few ways your WordPress developer can do so:

  • Create a custom theme
  • Use coding to build in customized features
  • Fully utilize the most reliable and effective plugins
  • Provide technical insight and support
  • And more

Hire a WordPress developer when you want to ensure security.

Security is important for every website. However, there are times when security and confidentiality is particularly vital.

For example, any time you handle customers’ sensitive payment, personal, or account information, you have to be sure that information is protected. There are few things that will damage your reputation faster than a security leak.

When you face the need to ensure security on your website, you may benefit from hiring a WordPress developer. This professional not just knows which plugins are secure and which have security leaks, but they can also design customized security features. As a result, you can lock down your site to potential hackers and preserve your customers’ sensitive information so you provide them with the highest quality service.

Hire a WordPress developer when you need to search engine optimize your site.

Creating a DIY WordPress site is relatively easy. Getting that site noticed online, however, can be difficult. With about 644 million websites online, you will need to put in the effort if you hope to get your site noticed by your target audiences.

One effective way to get that visibility is to use search engine optimization (SEO), that is, techniques to get your website closer to the top of search results. And using search engine optimization is not something you can do yourself. It requires expertise, research, and techniques from a professional.

When you choose the right WordPress developer, you get access to this search engine optimization expertise. Your developer can integrate SEO techniques into your web design, allowing your site to get a leg up on the competition from the very beginning.

Hire a WordPress developer to save yourself time.

Finally, you may want to hire a WordPress developer to save yourself valuable time. As a small business owner, you have a full schedule making your business incredible. Taking time away from these tasks in order to DIY your own WordPress website means potentially undermining the success of your business.

If you want to devote time to the things you are good at, and that allows your business to thrive, you may want to hire a WordPress developer. This professional can do the work to create an effective, customized website while you spend your time creating a great business to feature on that site.

A WordPress website may be a good step for your business. If you decide to take that step, or if you want to talk more about what type of website would work best for your business, do not hesitate to reach out to Distinct Web Design. As an experienced digital marketing agency, we can help you create the site you need to thrive online.