Do Independently Contracted Sellers Need Professional Websites?
Network selling is gaining in popularity. With the explosive growth of MLM brands such as doTERRA, Cutco, and NuSkin, there is an entire generation of independent sales contractors who are trying to navigate this tough but lucrative business. If you are selling for one of these brands, you may be wondering if a professional website design is necessary. You may be wondering if a website is necessary at all.
The answer is yes. If you intend to increase sales long-term and turn your side gig into a full career, you need a website. Why?
A professional website design gives your business credibility. Everyone has a website these days, and if you don’t, people may wonder if your business is legitimate. This may make them hesitant to purchase from you, and it also makes it harder for them to spread word of your business to others.
You may have a booth at the local flea or farmer’s market, or hold sales parties, but a website gives you a constant showcase for your products. If you’re not in the midst of a party, your goods can easily be out of sight, out of mind. A website is a permanent location that you can put on business cards, social media, and more, and people can visit 24/7 to learn what you have to offer, make purchases, and potentially check their order status. This means more money in your pocket.
Most network marketers rely strictly on social media to showcase their products. This says one thing to your potential buyers: this person is an amateur. You need to build your brand as an expert in the industry – especially if you intend to move into recruitment and coaching (which is where all the good money is).
With a professional website design, you can specify that you’d like the site to handle sales for you. It can come with product pages, a shopping cart, and multiple payment methods, allowing your customers to shop without the sometimes-threatening encounter of a consultation. They can shop in the middle of the night while you sleep, or in the middle of a Wednesday while you’re having lunch with friends. You’ll still have to do plenty of selling to get people to your site, but once they know it’s there, you’ll get lots of sales with little to no work on your part. Update the site as needed to show off new products or sell off clearance items that are being discontinued, and then simply sit back and enjoy the rewards of letting the site sell for you.
A professional website design doesn’t have to cost an arm and a leg. It gives your sales business a unique look, and if you work with the designer, you can put your own touches on it and really make it feel like your own. The sales you can get from a professional website more than makes up for the cost to design it. To ensure that your digital assets are maximizing your sales potential, check out a free website audit.