So you’ve decided to create a Google AdWords campaign. Congratulations! (And make sure you have a Google Partner to help you make the most of your marketing campaign).

Now you need to pick the keywords upon which your campaign will be built. To make sure your ads appear in front of people who want your products and services, you need to pick the right keywords.

So where do you go to find these search terms? While coming up with stuff off the top of your head might be easier, there are a few places to look that are likely to contain the best keywords for your Google AdWords campaign. Here they are.

Check out Google’s Keyword Planner.

You didn’t know there was a tool for generating keywords, did you? Now that you know, check out Google’s Keyword Planner.

How does it work? Simply plug in a word or term, or even a website, and let the Planner generate keyword ideas related to the word you entered. For example, for a business focused on interior design, you might enter your website name, terms like “interior design,” or names of items or materials you use in interior design work.

The best part about Keyword Planner is the additional information it gives you about each keyword. Check out how many people search for each term (called search volume), trends, how well the keyword performs in target demographics, and more. You can even take the keywords generated by the Keyword Planner and find new keywords based on them.

Check out other keyword tools.

Google’s Keyword Planner isn’t the only keyword search tool out there. Other tools include SEMrush and Moz.

Each of these tools offers their own advantages when searching for keywords for your Google AdWords campaign. For example, SEMrush allows you to see cost per clicks in certain areas, while Moz allows you to look at the characteristics of the keyword like its potential and it’s difficulty.

You don’t have to use all of the available keyword search tools to find keywords for your Google AdWords campaign. However, checking out a few of these tools can give you some good insight into which keywords will work best for your business.

Look at what your customers are searching.

You want to find keywords that people who need your products and services are using. So it only makes sense to go right to the source by finding out what your customers are searching.

The best way to find out what your customers are searching for when they come to your website is to consult the Google Analytics for your website. These analytics will show you which search terms brought people to your website.

Of course, there may be groups of people you want to reach with your Google AdWords campaign who are not already visiting your site. However, checking out what your current website visitors and customers are doing can help you to find the keywords that will work to target people you know are interested in your products and services. You can always add keywords to that list that are designed to reach new audiences.

Look at your business to find keywords for your Google AdWords campaign.

Finally, when you are on the hunt for keywords to use in your Google AdWords campaign, look to your own business. There are undoubtedly terms that you commonly use in your business that could make excellent keywords.

For example, if you work in interior design, consider bidding on the name of your company. Think about using your catch phrases and your slogan. Add in terms that you use frequently in your website.

Your products and services can also serve as excellent keyword choices for your Google AdWords campaign. Take the names of the items you offer, and use them in your campaign. For example, a mattress store might consider using “Serta mattresses” as one of their keywords.

Finally, the location of your business can serve as a useful element of the search terms you use in your Google AdWords campaign. While you probably don’t want to use the location as a keyword in and of itself, adding it to keywords can ensure that your ad only reaches people in your area.

For example, if your mattress store is in Lafayette, Indiana, you may want to use a search term like “Serta mattresses, Lafayette, IN.”

Finding keywords for your Google AdWords campaign doesn’t have to be complicated. You just need to know where to look. Search in Keyword Planner, other search tools, where your customers are already searching, and in your own business. And don’t forget to hire a Google Partner like Distinct Web Design to help you out.